Small Business

Business Coaching/Monthly Consultations
Our affordably priced business coaching and
consulting services are for entrepreneurs and small business
owners running their businesses without a mentor, partner,
or experienced senior management team. We give you the
advice you need to run your business and to help you take
your company to the next level of growth and profitability.
Service includes:
Financial Review
In-depth analysis of your company's profit-and-loss
statement, balance sheet, receivables aging, cash flow,
overhead and debt coverage
Sales and Marketing Review
Evaluation of your company's sales lead pipeline,
lead-to-sale conversion rate, concentration of clients,
planned versus actual marketing expenses, new marketing
initiatives, new product development and pricing changes
Personnel Review
Examination of your company's headcount, turnover
rate, new hires, terminated employees, compensation plan and
staff productivity
Service Needs Analysis
Assessment of your company's vendors and
professional services providers and recommendations for
replacements, if necessary
Action plan
Plan of action for change, growth and improvement
Business Planning
Every successful company starts with a great
business plan. Whether you're just starting a business and
you're looking for startup capital or an existing business
wanting a roadmap for the future, you're going to need a
detailed, comprehensive business plan to get you there.
We work with you one-on-one to
develop a customized business plan tailored to your
company's individual needs. Each business plan contains an
executive summary of your business and its goals, a
description of your company's products and services, a
detailed overview of your company's target market, a
competitive analysis and three years' projections of sales,
profits and cash flow. Here's what you get:
One-on-one consulting and strategic
advice
A professionally written and
researched executive summary, product description, market
overview and competitive analysis
A customized three-year financial
projection created exclusively for your business (includes
sales, cost of goods, profits, cash flow and startup costs)
A flexible financial model built
from the “bottom up” with formulas that can be changed on
the fly to run “what if” scenarios for you and your
investors
Expert market research to define
and analyze your target market and sales potential
One-on-one coaching for successful investor
presentations
Marketing Plans and
Services
A great marketing plan is a must in
order to get to the next level of growth and profitability
in business. Whether you're just starting a business looking
to build market awareness or you’re an existing business in
need of a roadmap for future growth, a detailed,
comprehensive marketing plan will help you there.
We work with you one-on-one to develop a customized
marketing plan tailored to your company's needs. Each
marketing plan contains an executive summary of your
business and its marketing goals, an in-depth analysis of
your company's product, pricing and positioning, a detailed
overview of your company's target market, a SWOT analysis of
your company's competition and a strategic plan for using
print, radio, TV, Web, email, direct mail, DRTV, blogs,
search engine marketing, affiliate marketing, channel
partnerships, public relations, and viral marketing to help
your business grow. Here's what you get:
One-on-one consulting
Expert market research to identify and
analyze your target market and sales potential
A
professionally written and researched marketing plan that
includes an executive summary, customer analysis,
competitive analysis, SWOT analysis and 12-month advertising
and marketing strategy
Customized recommendations for using traditional
(print, broadcast) and Internet media to create buzz,
generate leads and boost sales
